Money to the Masses

DaMoney is an AI-powered platform and app that provides users with personalised financial guidance. Powered by 14 years of expertise and content from Money to the Masses, DaMoney users get straightforward accurate answers to both simple and complex personal finance questions. DaMoney’s AI engine is constantly improved by in-house qualified financial experts using advanced prompting, data augmentation and fine tuning. Our API platform allows businesses to integrate our AI guidance engine into their own digital experiences to provide their customers with compliant financial guidance at scale.

Money to the Masses is one of the UK’s leading independent personal finance websites specialising in all aspects of financial planning including investments, pensions, property, insurance, mortgages, budgeting and saving. We bring together expertly written content, interactive tools and technology to help millions of people a year across our platform.