December 04 - 05, 2024
ExCeL London
Anette is an experienced network leader working with strategic innovation and partnerships, and an experienced speaker and facilitator. She holds an industrial PhD in collaborative innovation and has a background in economics. Anette has extensive work experience in finance including consultant work on the implementation of PSD2 and six years as CEO of Copenhagen FinTech Innovation and Research.
Website www.finthropology.com
Customer centricity is often considered as data driven. However understanding customer context is key to design relevant solutions. Anette will share examples from hers and Erin B. Taylors recent book Customer-Centric Innovation in Finance: Leveraging Human Insights to Drive Product Innovation in the Digital Age to start a discussion with participants on how to do humancentric customer research.
• Truly understanding the consumer – who are they, how is this changing and how can we cater to them?
• Exploring generational difference – creating a banking experience for younger consumers
• Building a sustainable relationship with the customer – what does this look like?
Check out the incredible speaker line-up to see who will be joining Anette.
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